In 2017, at 15, Luiza created Gotinhas do Bem, a social project focused on socio-emotional learning in public schools and prompted by her own experience of bullying. As CEO, she expanded the initiative to reach 8,000 children across more than 15 Brazilian states and seven other countries.
While an undergraduate at Columbia University, Luiza also founded Tocando em Frente, an organisation working to reduce school dropout rates in rural communities in Brazil. She now leads 140 volunteers and says the project impacts over 14,200 students
In 2024, Luiza graduated Magna Cum Laude in Political Science and Education from Columbia University, while working with UNICEF as a Youth Ambassador. She has since been named a Rhodes Scholar (as was Katie Richards) to study comparative education at Oxford.
Lady Margaret Hall has long upheld a tradition of philanthropy, justice and social progress, exemplified since its inception by its dedication to women’s education, humanitarian work of many members, and its historic association with the LMH Settlement. The Katie Richards Volunteering prize celebrates students who have contributed meaningfully to volunteer initiatives, fostering an ethos of service and leadership, inspiring future generations to engage in philanthropy and social responsibility. From Englantyne Jebb (1895, History), whose founding of Save the Children helped transform child welfare advocacy, to Malala Yousafzai (2017, PPE), whose campaigning for girls’ education has inspired millions, LMH has long been home to figures committed to public good.
Named in memory of Katie Richards (1984, PPE), the prize awards £350 per year to an undergraduate or graduate student at LMH who has demonstrated exceptional dedication to volunteering and social impact. Katie was a Rhodes Scholar, an LMH alumna and an avid volunteer. She met her husband John Roome (1984, MSc Applied Sciences), also a Rhodes Scholar, at LMH. In her obituary, John describes a life of active service across a wide range of causes. At Oxford, and later in London and Washington, she volunteered as a suicide hotline counsellor. She was also involved in consumer protection, church leadership, LGBTQ advocacy, gun safety campaigning and election work. The award, in memory of Katie, is intended to help foster the next generation of volunteers.